The Early Years

Back in the early 2000s, XELOS® trunks found their way from Gulf Coast beach towns to boats, backstage coolers, and country music tour buses.

One of those packages landed with a rising Kenny Chesney — who sent back a handwritten note saying the shorts were headed straight for his boat after Christmas.

That mix of coastal living, music, surf heritage, sandbars, tailgates, and saltwater freedom has always been part of the DNA around here.

Still is.